IT Systems Development
Grundon Marketing is more than just a marketing consultancy. We also provide a professional and fully supportive IT Systems Development service.
Through its vast experience in implementing and supporting IT systems and applications involved in marketing and sales operations, we are also recognised as experts in delivering a broad range of IT systems development projects across all areas of an organisation. The very nature of collaborative and integrated applications allows organisations to become more productive, both internally and externally. We have always believed that most IT systems should be intrinsically entwined with marketing to deliver true value (ROI), performance and alignment with an organisation’s culture.
Consultation, support and training are provided at all stages, including ongoing bespoke design and development to ensure the individual requirements of the organisation are delivered. A marketing-led or collaborative approach to IT implementations normally creates higher adoption and success rates than implementations by IT departments alone.
Customer Relationship Management (CRM) applications
A CRM application is an essential tool for any organisation to manage sales and marketing relationships with clients and prospects. A fully managed approach to relationships through a CRM tool provides many important benefits, including sales and marketing alignment, structured sales and marketing activities, marketing and sales attribution (ROI), targeted and personalised communications, sales processes and pipelines, and data protection and privacy controls. A modern CRM application is flexible and agile, and allow integrations with other software to meet the requirements of multiple business functions e.g. Marketing, Sales, Operations, HR and Finance.
Grundon Marketing is experienced in using a range of CRM applications and software platforms. It has built bespoke and tailored CRM applications to suit specific organisational and teamworking requirements.
Marketing applications
A marketing department will likely have one of the largest collections of applications/tools in an organisation to fulfils it activities. Therefore, marketing personnel need to be aware of the latest trends in marketing technologies and have a good understanding of their use. With new marketing technologies and practices arriving nearly on a weekly basis, it is important to determine which tools are best for your organisation and best applied to each channel (or all) of communication.
Grundon Marketing is well-versed in establishing new or developing existing marketing functions with supported implementations of suitable software applications for production, operational and reporting purposes. In addition, its expertise ensures, where possible, applications are integrated within existing collaborative and data environments.
Websites and client service (online) portals
Websites have become an increasingly essential but more complex asset for any organisation. As an organisation grows, normally the website either supports its development through aligned activities or requires more capabilities to reflect changes in the business. The days of websites being just a showcase of work or a static informational resource are behind us – organisations should be thinking about how they can compete more effectively and deliver enhanced services through their website or online environment. Full website management and knowledge, both front-end to back-end, is key for any professional business to ensure smooth and secure operations and services.
Grundon Marketing has 25 years of experience in designing and managing websites and online service portals. Its extensive knowledge gives our clients the confidence to know their website will meet their needs and their client’s expectations. Grundon Marketing has also been involved in complex projects to create bespoke client service (online) portals with the power of Adobe Coldfusion with secure back-office data systems e.g. HCL Domino (formerly IBM Domino).
Office collaboration and productivity applications
The underutilisation of office applications is very common in organisations. Either insufficient knowledge and understanding of technologies or insufficient awareness of capabilities are some of the main factors for underutilisation. With more flexible working methods, organisations of all sizes benefit from implementing a wider suite/use of applications and systems to best support their workers (through improved access to office data, collaboration and productivity).
Grundon Marketing has been involved in projects to utilise more Microsoft 365 services across organisations, including the deployment, development and administration of SharePoint, Teams and Yammer. SharePoint development has involved creating entire intranet environments which support all functions in an organisation. It has worked extensively with IBM/HCL systems and understands how to deliver hybrid and homeworking environments.
Get in contact to discuss your project. If this isn’t the service for you, then please review our other services.