Marketing news and insight

Grundon Marketing’s focus is on helping businesses to achieve more from their marketing function. Part of this process is providing expert insight and (hopefully, jargon-free) advice through articles, blogs and case studies on key marketing practices and principles in a short digestible format. As businesses face an increasing challenge of keeping up-to-date with changes in marketing, we aim to provide you with a valuable source of information and guidance.

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What is a marketing strategy? - Grundon Marketing Ltd
Marketing Strategy
Ed Grundon

What is a marketing strategy?

You cannot achieve success without a clear strategy. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is

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