Grundon Marketing’s focus is on helping businesses to achieve more from their marketing function. Part of this process is providing expert insight and (hopefully, jargon-free) advice through articles, blogs and case studies on key marketing practices and principles in a short digestible format. As businesses face an increasing challenge of keeping up-to-date with changes in marketing, we aim to provide you with a valuable source of information and guidance.
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What is a marketing strategy?
You cannot achieve success without a clear strategy. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is
A guide to email marketing for business development
Email has been a mainstream direct marketing channel for over 20 years. Since then we have seen the arrival of many different forms of digital communication, with the
Is it time for a marketing strategy?
A well-defined marketing strategy can, for many firms, be the linchpin between stagnated development and growth, expansion and long-term success. It is quite common for
Building trust in a post-trust world
Over the last decade since the financial crisis in 2008, the public’s confidence and trust in marketing and brands have been damaged. Over this period
Grundon Marketing: 20 years in the making
I decided to set-up Grundon Marketing, a marketing and communications consultancy, in September 2018 because, as well as full-filling a longstanding ambition of running my
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