Marketing news and insight
Grundon Marketing’s focus is on helping businesses to achieve more from their marketing function. Part of this process is providing expert insight and (hopefully, jargon-free) advice through articles, blogs and case studies on key marketing practices and principles in a short digestible format. As businesses face an increasing challenge of keeping up-to-date with changes in marketing, we aim to provide you with a valuable source of information and guidance.
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Email has been a mainstream direct marketing channel for over 20 years. Since then we have seen the arrival of many different forms of digital communication, with the
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