What is a marketing strategy?
Ed Grundon
You cannot achieve success without a clear strategy. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is
Author: Ed Grundon
A guide to email marketing for business development
Ed Grundon
Email has been a mainstream direct marketing channel for over 20 years. Since then we have seen the arrival of many different forms of digital communication, with the
Is it time for a marketing strategy?
Ed Grundon
A well-defined marketing strategy can, for many firms, be the linchpin between stagnated development and growth, expansion and long-term success. It is quite common for
Building trust in a post-trust world
Ed Grundon
Over the last decade since the financial crisis in 2008, the public’s confidence and trust in marketing and brands have been damaged. Over this period
Grundon Marketing: 20 years in the making
Ed Grundon
I decided to set-up Grundon Marketing, a marketing and communications consultancy, in September 2018 because, as well as full-filling a longstanding ambition of running my